He/she will work closely with VP Marketing to specifically oversee all marketing activities for France, Belgium, Switzerland, French Africa, Middle East & Turkey. Develop and implement marketing & PR strategies in support of sales priorities for those territories. Provide all necessary territory insights and program information and sales materials to maximize the effectiveness of the Sony product in the region. Assist in maintaining positive marketing relationships with all clients the regions in collaboration with the Sales team; and identify and coordinate cross-divisional marketing opportunities.
MAIN RESPONSABILITIES :
- Work with VP Marketing to develop pre and post-sales marketing objectives, maintaining a thorough knowledge of Sales priorities and objectives as the driving force for marketing activities
- Territory expert – in depth knowledge about broadcasting & digital trends, media windowing, marketing campaigns, product successes, key trade and consumers publications/websites/portals.
- Execute marketing campaigns on behalf of programs in close relation with local broadcasters (including on-air and off-air, print, scheduling stunts, sponsorships, social media campaigns and sweepstakes) and create added value opportunities including local events such as private screenings & dinners, local premieres, set visits for clients or potential buyers in collaboration with the UK and US teams.
- Supervise day to day activities with client broadcasters and on-demand platforms to ensure they provide high-impact exposure for programs while adhering to brand management and legal guidelines
- Oversee delivery of materials across all channels and platforms, ensuring that client requests are fulfilled in a timely manner while continually looking for greater efficiencies in how those materials are serviced
- Oversee approval of marketing assets & campaigns submitted by both traditional and digital clients for use in channel and platform led campaigns
- Share and liaise with head office in LA, London and local offices for best practices.
- Manage internal and external events, including talent tours, product launches, festival premieres, local screenings in collaboration with PR teams in UK and US
- Participate to the development of Sony sister companies’ relationships along with local Sales team follow-up partnerships
- Manage the preparation and fulfillment of materials for Sales events or clients’ meetings (presentations, sales pitches/ decks/
- Participate in weekly EMEA team brainstorming meetings to leverage idea sharing and partnerships
SKILLS AND EXPERIENCE :
- Business school degree with a 1st experience working in Marketing in a business to business or consumer-facing environment
- Proven experience in television or general entertainment marketing at a senior level.
- Experience working with all other aspects of the Marketing mix to drive commercial outcomes
- Experience executing campaigns and elements such as contests, stunts, sponsorships, print, on-air, off-air and social media
- Preferably French mother tongue, bilingual English
- Excellent leadership – must have experience managing marketing and sales objectives
- Demonstrated experience in project or campaign management
- Organized and detail-oriented working style essential
- Problem solving and an ability to be a positive and creative thinker to generate innovation solutions
- Exceptional inter-personal communication skills are essential
- Understanding of commercial deal terms within television and how to support sales in achieving and delivering on these
- Strong understanding of local television business dynamics across assigned territories
- Awareness of market trends and technologies in the European Media
- Must be able to work in a fast-paced environment and manage multiple priorities and clients
- Must have a flexible approach to work, be pro-active and have the ability to work with little supervision
- Passion for the entertainment industry, digital entertainment and television industries
CONTACT : CV+CL (in english and french) to katia_girard@spe.sony.com and Nick_Francis-King@spe.sony.com
